P2 : Examples of how the Internet is used.

Diagram 6 : ZALORA logo

INTRODUCTION

Founded in 2012, zalora is known to be the fastest growing online fashion retailer in Asia. Localising its products to fit the customer demands in different countries from Singapore, Malaysia & Brunei, Indonesia, Hong Kong, the Philippines and its new venture in Taiwan, zalora definitely brings you the trendiest fashion trends online. With over 500 international and local brands available on the site, customers can easily browse through the wide selection of clothes, accessories, bags and more while embracing the use of technology. You will always be able to keep tabs on the trend curve ahead of time with a click away while enjoying an amazing online shopping experience with zalora Malaysia.

Zalora uses the internet for social media marketing such as Instagram. They are using social media to promote as well as advertise their products by posting their products on Instagram. This is very beneficial to them as they may have wider audience. It is also where they keep their updates on. This can notified the customers about their new products by posting pictures of their products. One likely reason is that social media allows them to develop relationships with their brands in ways their parents couldn't have dreamed of. When you have an authentic, active and engaged social media community on sites such as Facebook, Twitter and Instagram, you increase brand loyalty and sales.

Zalora also uses emails to communicate with the public. By using email they can send large amount of information and notify as well as promoting their products to their customers by no costs which, makes it easier for them to deliver messages or information to people who register within the company.

Diagram 7 : RBC Express Fast Food Logo

INTRODUCTION

RBC Express Fast Foods is one of Brunei home ground fast foods. Fried chicken, fries, chicken pie and shakes are some of the popular menu that people love to eat at express.

RBC express fast food uses social media, which they can connect to their potential and returning customers.They uses social media to update their customers with their new or latest foods and beverages. By doing this they can attract new customers now and in the future. They also uses famous local influencer like Rano Adidas and Kurapak to help them advertise their products. These types of advertisements can announce about their special events that they’re sponsoring, sales and discounts.

These days people are able to access and purchased a wide range of goods from online with the help of internet. it is very crucial for any business to maintain the competition against the local, small or large online retailers and businesses. Internet marketing is beneficial for all the types for all the types of businesses. This may allow them to expand their visibility to larger population.